| The marketing program at Charleston Southern University is for any student who has a business mindset, including analytics, advertising, social media marketing and management. A Bachelor of Business Administration in marketing is for learners who want to know more about customers, products, pricing and distribution. Marketing is all about getting the right product to the right place, at the right time and at a price where customers perceive excellent value. It is the process whereby we identify our customers both domestically and globally. Marketing covers everything from innovation of products and services to execution of the firm's strategic plan. |